Branding is a term that’s commonly used in marketing by organizations. We could learn a lot from organizations. They take extensive measures to determine their brand and protect their image. It’s because they understand the value of branding. Think about it this way, just like people buy based on brands, employers hire based on brands. Implementing […]
Category Archives: Branding
The Black Woman In The Mirror: When Black Women Struggle to Champion Each Other At Work
Like many Black women I know, I’ve been incredibly fortunate to have had some amazing Black women as mentors and colleagues. We’ve supported each other, shared our knowledge, and championed each other when other folks didn’t want to see us succeed. But, recently I was speaking with a new friend and the topic turned to […]
5 Ways to Boost Your Professional Brand in 30 Days
People are judging you everyday. They are using the information at their disposal to determine if they want to hire, promote, or book you as a speaker for an upcoming event. Don’t miss out on a chance to influence how people perceive you. People will begin to see you as a thought leader in your […]