Account Executive

Website abc27News Nexstar Media Inc / WHTM-TV abc27

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The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

General Responsibilities include:

  • Generate local revenue for WHTM by selling problem-solving ideas using all available advertising tools, including commercial spot time, digital marketing solutions, sales packages and sales promotions
  • Prospect and develop new direct advertising clients for WHTM
  • Develop and maintain positive working relationships with advertisers and agencies by partnering with the customers, making personal sales calls, providing quality customer service and being pro-active in dispute resolution

Specific Responsibilities include:

  • Effectively develop written and oral proposals and presentations
  • Implements strategies to consistently grow revenue and exceed revenue goals
  • Establishes credible relationships with local business community
  • Makes sales calls on existing and prospective clients
  • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible
  • Develop account strategies with sales management
  • Effectively negotiate rates, advertising schedules and make goods
  • Understand and effectively utilize ratings and market research
  • Write and process orders and make goods
  • Manage collections to insure accounts are paid within 90 days
  • Basic understanding of business principles
  • Strong presentation and communication skills
  • Exceptional work ethic, punctual and superior people skills
  • Performs other duties as assigned.

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